Chalouhi – Working within clients brief to achieve outcomes greater than they envision.
What we did
Brand Refresh
Photography
Capability Statement
Industry
Civil Engineering
Location
Sydney
Chalouhi approached us with a clear objective: to create a capability statement that felt sleek, dynamic and versatile across both digital and print. They were committed to retaining their dark, sophisticated look and feel, but they needed a more resolved outcome to achieve a mature brand. We built on the strength of the existing identity, capitalising on their bold use of colour, high impact imagery and an angular graphic device to create a capability statement with more depth, cut through and a clearer sense of identity in market.
2024
A key part of Chalouhi’s messaging revolved around the concept of solving challenging developer’s ground condition issues including contaminated soils, ground water tables, and utilities services. To illustrate this we developed several in-depth construction case studies which explored Chalouhi’s thinking and approach to projects that was out of the box and indicative of their company values of innovation, cost savings and sustainability initiatives.
We worked within the clients brief to refine the visual language by utilising their existing graphic device drawn from the logo in interesting and modern applications. Updating the documents key gridwork, and typography to create a more modern and sophisticated outcome for this client. A cello glaze across the line pattern on the cover added tactility and depth, helping the piece to feel more premium and memorable.
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