Co-Infra – creating an established look for a new company.
What we did
Brand Refresh
Tender Submission
Brand Guidelines
Industry
Commercial Construction
Location
Sydney
Anchored by the brand position, ‘Infinite Potential’ the Co-Infra brand refresh reflects the company’s problem solving approach to challenging industrial developer’s issues. The brand refresh involved refining the basic existing logo and created a supporting visual language built around a distinctive ‘infinity’ cog device. Drawn from the idea of continuity, motion and engineering possibility, the device gave the brand a recognisable system that could work consistently across print and digital touchpoints.
2025
The refreshed brand was then extended into the design of the company website, creating a digital presence that aligned with the new positioning and reinforced Co-Infra’s clear, commercially focused approach. The refreshed identity gave Co-Infra a clearer commercial presence, one designed to express both capability and potential.
To help bring the identity to life, we also directed photography on site, we moved away from the typical construction high-vis colour point and shoot to incorporate natural landscape within which they work, the uniqueness of it's natural textures and tones, and the character of their people.
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