Coverite – working within brand guidelines to create something completely new.
What we did
Brand Refresh
Photography
Capability Statement
Industry
Residential Construction
Commercial Construction
Location
Sydney
Coverite needed a fresh tender template that could work across both its architectural and construction divisions, while better reflecting the strength of the brand. We moved the business away from PowerPoint tender submissions that lacked polish, to a professionally designed template with grid layout systems, typography, icons, timelines, CVs, construction case studies. Built around Coverite’s existing colours, typefaces but with a fresh gradient treatment, the template created a modern and professional starting point for every submission.
2023
Rather than treating the template as a static document, we built a flexible modular type system that could be adjusted to varying styles and lengths of submissions, one that combined stronger visual identity with clearer structure and easier editing for future bids.
For brand consistency, we used Coverite’s colour palette and typeface but elevated the visual language with a contemporary gradient specific to Coverite and a subtle graphic device drawn form the logo, to create movement throughout the document. Beyond the look and feel, the template was built to improve internal efficiency: modular page types, editable content areas and embedded guides helped the team produce polished submissions more quickly and with greater confidence. It gave Coverite a system that was not only more visually engaging, but far more practical to use.
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