DCN – finding a story to help this developer builder stand out in the government market.
What we did
Brand Refresh
Photography
Capability Statement
Industry
Commercial and Residential Architecture and Construction
Location
Sydney
Whilst starting to approach the government market, DCN Group needed a capability statement that better reflected the size, stability and strength of the family construction business. After learning more about DCN through strategy workshops, we reshaped the messaging strategy to play on some key moments in the construction industry - including the public endorsement by the NSW Building Commissioner - to produce high impact proof points and a more structured narrative. The result was a proof led statement that positioned DCN as a specialised design & construction partner for large scale developments.
2026
Through our workshopping process we developed several key messaging pillars that were specific to DCN Group, from their talented in-house architect and how that has the ability to create better design and construction solutions, to LDi Insurance achievements, to industry recognition from the then NSW Building Commissioner David Chandler and their position as upstanding and recognised builder in the industry.
The document was designed with a disciplined grid system using restrained Swiss-influenced typography and generous white space to allow ‘white’ space for communicating complex information. Needing to appeal to architects and government side assessors alike; our aesthetic choices for this client were intentional. Strong graphical hierarchy, generous white space and messaging around key strategy points helped to create a story that assists this builder in standing out.
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