Delaney Civil – achieving exceptional business growth across 5 years.
What we did
Brand Refresh
Photography
Website Design
Capability Statement
Industry
Civil Engineering
Location
Sydney
After helping Delaney Civil win 7+ major projects over four years including some of the largest projects the company had delivered, we worked with the team to reposition its brand to be more modern, whilst retaining key elements such as the green to respect the Irish roots of the company. During our mood boarding and research phase we explored the previous and early reiterations of the Delaney Civil logo and developed their company values into phrases which were easily memorable and had meaning to the team.
2024
We developed a complete visual system spanning logo suite, typography, colour palette, stationery, email signature, uniforms and tender templates, all designed to work consistently across the business.
The concept was a clean, geometric wordmark that leverages its central letterforms to express Delaney Civil’s constructive values: initiative, being driven, doing what we say, adaptability, and openness. The new circular device, drawn from the keystone square (AV) within the Delaney Civil wordmark, represents collaboration and connection, mirroring Delaney Civil’s approach to partnerships and seamless project execution. It's interlocking geometry maintaining a strong, structured form and reinforces the brand's stability, precision, and reliability.
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