Henry Dean – branding that achieves business growth in high-end residential market.
What we did
Brand Refresh
Photography
Capability Statement
Industry
Residential Construction
Commercial Construction
Location
Sydney
Many high-end residential builder’s struggle to find differentiation in the market. After workshopping closely with Director, Dean, his love of detail and obsessive approach to his craft, we developed messaging around the idea of “The Art of Building”. This played on the idea that a builder could be seen as a sculptor, forming an artwork and this was illustrated through key principles, down to hand illustrating example renders for case studies.
2025
We worked with Dean to identify areas in his approach which were deemed to him as ‘business as usual’ however would be perceived by his audience as highly desirable and showcased his dedication to quality builds and outstanding customer outcomes.
The visual language that we developed for the capability statement paired elegant typography, spacious layouts and carefully placed imagery to create a premium reading experience which appealed to his audience. Produced and printed on Colorplan stock with a blind emboss of the new HD monogram and gold ink overlay, the final document brought materiality into the brand itself, reinforcing a business defined by careful details.
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