Magico – working with a residential & commercial builder to define a point of difference.
What we did
Brand Refresh
Photography
Capability Statement
Industry
Residential Construction
Commercial Construction
Location
Sydney
High-end residential building is a sector where messaging can often feel repetitive, making it important to develop a voice that resonates with both architects and homeowners. We worked with Magico to refine their target audience, business strategy, strengthening their focus on heritage projects, an area in which they already had experience, but had not fully articulated in the messaging. The capability statement positioned the brand as a design-led builder seeking to create projects of significance.
2024
The document was structured to feel calm, architectural and quietly assured, with an ordered layout that mirrored Magico’s process. We retained the green and neutral palette to reference the heritage of their projects and their leafy surroundings, while generous white space improved readability and let the imagery do more of the work. The forest green Colorplan short cover added tactility and depth, elevating the statement into something more memorable and more aligned with Magico’s focus on design intent, craftsmanship and high quality delivery.
Rather than overhaul the logo, we created a more resolved visual world, pairing editorial layout, light-filled imagery and a beautiful short cover to build a sense anticipation as the document was opened.
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