TCQ – built to tender more competitively.

A brand that had lasted through several generations, needed a refresh to show ability to adapt and give brand confidence to build trust with HiNSW audience. The existing brand had not genuinely been updated professionally for a substantial time, resulting in an aged brand which did not communicate the depth of their health care and education experience. We retained TCQ’s primary maroon to maintain recognition, and introduced a bold orange accent to add energy and improve visibility. We refreshed the typography and built a flexible visual system, including patterns, graphic devices and layout rules, so the brand now feels contemporary - showing the adaptability of this company; whilst also winning our first submission together for HINSW against a prominent Tier 1 who had been working in the area.